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Finance Transformation and Routine Accounting |
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Throughout the history of accounting, the first role of the Corporate Controller has been ensuring
corporate financial controls and, as a very distant second, making strategic business contributions. That
gap widened mightily near the end of the 20 th century. The installation of on-premise ERP and
accounting software corralled even the most business-minded controllers into the demanding role of
financial software aficionado, or at the very least, caretaker.
Today, when controllers aren’t installing, adjusting, or adding to their software deployments, they are
mentoring and monitoring their on-premise staffs to coax needed reports out of these systems. The
goal, of course, is to facilitate operations to close the books, produce audit-ready reports and be ready
to deliver whatever numbers their CFOs, CEOs or auditors want – whenever they want them.
With so many responsibilities to address, finance transformation (the process of realigning and
streamlining finance functions) for routine accounting would be logically a top priority for controllers.
However, guidance and practical strategies to achieve finance transformation has been sorely lacking.
In fact, many finance stakeholders and related parties -- CFOs, accountants, auditors, service providers,
consultants, and software vendors -- recognize the value in enterprise finance transformation, but the
infrastructure/methodologies just haven’t been there in an economically viable way. Today there are
now practical options coming from a new breed of vendor which enable finance transformation and, in
the process, can help elevate the role of controller to strategic enterprise contributor.
WHAT FINANCE TRANSFORMATION ACCOMPLISHES …AND HOW TO GET THERE
Efficient and cost-effective finance processes that are dependable, risk adverse and consistent are
always necessary for an enterprise to truly thrive. But in today’s economy, with mounting pressure for
performance improvements, finance transformation is even more of an imperative for all businesses.
The process of finance transformation is distinct for each enterprise. What will remain constant are the
major elements that are a combination of redefined business processes, supplemental professional
services, and IT solutions that support and define a ‘transformed’ finance landscape. The perfect
combination of elements in a successful finance transformation will accomplish three main goals:
Optimize the financial business processes of an enterprise
Create a framework to lower the total cost of finance processes
Increase marketplace competitiveness of an enterprise
From a broader financial perspective, finance transformation addresses various issues, such as
maintaining stability during non-routine business periods (e.g., mergers, divestitures, down economic
cycles); addressing talent shortages; assuring internal stakeholders, such as the CEO and CFO, that
regulatory and financial processes are defensible; and/or delivering more insightful data environment
for financial decision making.
However, the one missing link in most finance transformation models is providing the Corporate
Controller with a fresh approach to less time-intensive, people-heavy paradigms for delivering routine
accounting information.
Addressing the Controller’s Needs in Finance Transformation
To make a finance transformation project valuable to the Controller as well as other financial
stakeholders (such as the CFO or accounting personnel) basic tactical requirements and problems must
be addressed. Processes and solutions included in the finance transformation project must include those
that impact the role of Controller such as:
Monthly and annual financial reporting
Financial regulatory and compliance issues
Tax planning and annual audits
Global tax compliance
Financial planning and analysis (e.g., budgeting, forecasting, variance analysis)
Internal controls and corporate governance
Many enterprises that have not undergone finance transformation still depend solely on basic ERP
systems to supply the Controller with data and controls to address these issues. This is regardless of
whether the ERP system can support budgeting, tax processes, internal controls or any of the crucial
elements that falls under the controller responsibility umbrella.
THE MISSING LINK: FINANCE TRANSFORMATION SUPPORT FOR ROUTINE ACCOUNTING
The need for consistent and reliable audit-ready financials is an established imperative, but what’s not
been defined well among organizations nor established, support-wise, by vendor partners is a finance
transformation framework for Controllers. Controllers direct the preparation of financial reports, such
as income statements, balance sheets, and analyses of future earnings or expenses, that summarize and
forecast the organization’s financial position. Controllers also are in charge of preparing special reports
required by regulatory authorities. Often, controllers oversee the accounting, audit, and budget
departments. So to achieve finance transformation for routine accounting, an enterprise will have to
address three parts:
Finance Support and Expertise
Technology Solutions and Infrastructure
Best Practices Framework for Improved Business Processes
These three parts are crucial to deliver different elements of support to the Controller, as shown in
Figure 1. Finance staff is needed to deliver accounting expertise for everyday issues like expense and
revenue accounting, cash management and tax preparations support. Technology solutions provide
avenues (e.g., Software-as-a-Service, cloud computing configurations) for real-time access to data and
financial information across business units. Finally, improved best practices and workflow frameworks
support solid business process improvement for accounting, financial reporting and internal control,
among other finance processes.
Figure 1 - Elevating the Controller-Elements To Transform Finance & Accounting
As important as this formula is to elevate the Controller and transform finance it is not easy to achieve.
For many enterprises, these three elements that address people, IT and business processes are not best
served via a traditional ERP approach. The buy-install-maintain software cycle is unfortunately still a
large part of many job descriptions for Controllers and leading the integrations of new ERP systems can
turn talented financial talent into second rate-IT personnel. To avoid this problem, enterprises need to
look beyond traditional ways to help the controller achieve a big-picture view of finance. Therefore
what is now needed for enterprises that cannot afford or don’t want to allocate time and personnel to
the black hole of standard ERP is a new approach and model.
What have emerged from this inefficient scenario are new IT solutions that are in turn creating new IT
markets. Vendors, such as Corefino, have created unique offerings to not only address Controller
issues but that resonate favorably with CFOs who are looking to achieve finance transformation.
By offering a hybrid IT solution-service approach to clients, Corefino directly speaks to Controllers and
CFOs to remove problems from their overflowing plates of responsibility. This new type of finance
model offers the professional expertise of business process outsourcing with the latest IT solutions for
cloud computing and Software-as-a-Service, which addresses immediate controller needs but also
broader financial goals. This type of support is crucial for a finance transformation that will create a
more strategic position for finance as well as the individual roles of the Controller and the CFO.
MEASURING SUCCESS
A successful finance transformation creates several benefits. These benefits include better utilization of
corporate talent that is re-directed to address business management challenges and opportunities.
Direct cost savings can be garnered through consolidation efforts of disparate financial functions and
removal of redundant processes or IT solutions. Further cost savings can also come from areas such as:
Migrating to one IT platform
Moving finance departments to one business model
Reductions in finance cost-to-revenue ratios
More efficient business processes
Savings realized through headcount reductions
These types of cost savings are the result of a successful finance transformation, resulting in finance
roles, such as the Controller and the CFO, becoming high-performance players. Finance functions also
become lower cost components of the enterprise overall. But, for most enterprises the problem in
finance transformation is not a desire to achieve these savings, but where to start and how to begin.
Both CFOs and Controllers will also need to turn to trusted partners, for finance transformation support
for important and recurring routine accounting functions as well as more strategic finance efforts. In the
past, these partners have been mostly large enterprise software vendors and large business service
providers or consultants. While these types of partners may understand the problems of finance, their
costs and one-size-fits- all approach does not serve most enterprises well.
The need for consistent and reliable IT solutions and services is one critical aspect of any finance
transformation project. An IT partner who offers access to finance applications for processes such as
accounting, payroll and audit reports while also offering services that keep business process current and
compliant with GAAP (or IFRS) practices, provides a large portion of necessary support for a successful
finance transformation.
The new breed of IT provider, like Corefino, addresses the basic needs of finance that impact Controllers
and CFOs alike. By looking at the need for finance efficiency and daily operations management,
Corefino allows Controllers and the finance group overall to free itself from predictable transaction
processing and establish financial directions for the enterprise. This solution removes non-value add
processes from the enterprise scene and creates the framework for the strategic relationship between
the Controller and CFO to deepen.
THE QUEST FOR FINANICAL DIRECTION
The role of today’s controller runs the gamut from the data gatherer to the “big-picture” observer. The
corporate controller will still continue to drive reporting processes but now is also needed to help
establish financial direction via hands-on intelligence that only that role can provide. However “handson”
should not mean “hands in” the ERP system. There are now alternative solutions that can keep
enterprises from diverting crucial finance personnel from strategic business opportunities.
From the vendor perspective, a valuable solution set will need to addresses core operations like
accounting but also extend to address multiple types of financial reporting, internal controls, due
diligence, audit support, tax process support and other specific financial services. Corefino offers this
type of amplified finance support that will strengthen enterprise financial strategies.
Enterprises need to consider all options as the worldwide economic outlook, mid-2009, remains
uncertain. Performing finance tasks as they were performed five years ago will not make sense for the
future. New hybrid approaches that combine finance expertise, IT solutions and business process
improvements are an attractive alternative to the past. This type of offering will only prove more
valuable to companies as finance becomes even more complex and potentially disruptive but also
integral to long-term enterprise fiscal health.
Corefino, Inc.
530 Lakeside Drive, Suite 140
Sunnyvale, CA 94085-4055
U.S.A.
T +1.650.989.7478
F +1.650.887.0434
*For copies of the pdf showing Figure 1 contact Tom Thompson at tthompson@financialexecutives.org.
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