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financial executive magazine: advertising rates

FINANCIAL EXECUTIVE -- 2007 RATE CARD 

4 Color 1X 3X 6X 9X 12X 18X 24X
Spread $14,675 $14,085 $13,648 $13,057 $12,916 $12,472 $11,741
Page  $7,725 $7,411 $7,181 $6,874 $6,796 $6,567 $6,177
2/3 $5,793 $5,563 $5,385 $5,156 $5,096 $4,925 $4,635
1/2 $4,635 $4,453 $4,311 $4,123 $4,075 $3,938 $3,709
1/3 $3,089 $2,965 $2,869 $2,752 $2,716 $2,628 $2,469
10% premium for guaranteed positioning
 
2 Color 1X 3X 6X 9X 12X 18X 24X
Spread $11,900 $11,428 $11,067 $10,594 $10,476 $10,116 $9,519
Page  $6,266 $6,018 $5,822 $5,574 $5,510 $5,327 $5,014
2/3 $4,701 $4,513 $4,370 $4,181 $4,134 $3,993 $3,762
1/2 $3,762 $3,608 $3,495 $3,343 $3,307 $3,195 $3,006
1/3 $2,504 $2,403 $2,333 $2,233 $2,203 $2,132 $2,002
1/6 $1,377 $1,323 $1,280 $1,228 $1,211 $1,170 $1,104
               
Black & White 1X 3X 6X 9X 12X 18X 24X
Spread $11,173 $10,730 $10,394 $9,946 $9,833 $9,501 $8,942
Page  $5,882 $5,646 $5,468 $5,231 $5,173 $5,001 $4,706
2/3 $4,411 $4,234 $4,105 $3,927 $3,879 $3,750 $3,533
1/2 $3,533 $3,389 $3,283 $3,141 $3,106 $3,000 $2,823
1/3 $2,351 $2,255 $2,190 $2,097 $2,073 $2,002 $1,884
1/6 $1,294 $1,241 $1,205 $1,152 $1,140 $1,098 $1,034
               
Covers 1X 3X 6X 9X
2 $10,272 $9,784 $9,302 $8,835
3 $9,784 $9,302 $8,835 $8,350
4 $11,338 $10,848 $10,258 $9,744
         
Gatefold $16,193 $15,636 $15,139 $14,604
 
100% of the full-page B & W earned rate per page
 
Additional services Polybagging, cover tips available, INSERTS:- tip-ins, blow-ins. Prices negotiable.
   
Additional Color Charges: 
Standard 4A or Process Color $1,048
Matched Color $1,253 (per color)
     
Circulation 20,000
Frequency 10X Magazine is published in the first week of the issue-date month.
     
There are eight single issues and two double issues, January/February 
and July/August


Ad Sales

Michele Coleman
Manager, Business Development
mcoleman@FinancialExecutives.org
202-626-7806

Don’t wait, contract for the top advertising positions now!!

2007 Editorial Calendar



page dimensions

Spread

16.25" x 10.875"

Page

8.125 x 10.875 (add .125 for bleed)

 

 

2/3 vertical

4.5 x 9.5

2/3 vertical bleed

5.2 x 11.25

 

 

1/2

7 x 4.7

1/2 bleed

8.354 x 5.4

 

 

1/3

2 x 9.5

1/3 bleed

2.3 x 11.25

 

 

1/6

2 x 4

Ad Space Dimensions (.pdf)

Metrics That Matter

A 10-year study from Readex Research suggests that where an ad is placed, aside from sought-after cover-position ads, bears little on its effectiveness. Right-page ad placement was just three percentage points higher in total readership scores vs. left page. Similarly, just a two percent differential exists between ads placed in the first third and the last third of a publication. And the study shows a mere three-point drop in reader traffic numbers from the front to the back of a publication. Many of the findings confirm accepted dogma: Spread ads work better than single pages and four-color works better than black and white for awareness and readership.
-- Folio, January 2005

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