Welcome to Financial Executives International, the preeminent association for CFOs and other senior finance executives. FEI provides
networking, advocacy and timely updates and CPE on financial management and reporting; Sarbanes-Oxley Act compliance; regulatory updates
from the SEC, FASB, PCAOB and IASB; as well as career management and executive-level and other finance & accounting jobs.

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financial executive magazine: Specs

Mechanical Requirements

Full Page dimensions:
Trim:	8.125 x 10.875"
Bleed:	extend beyond trim .125"
Live/safety area:	7 x 9.875"

Acceptable File Types:
Native files: (i.e. Quark, InDesign) layout, images & fonts collected for output. Images must be 300 dpi, cmyk color. Fonts must include both screen & printer.

PDF: Use job options x-1A or press ready. Embed fonts; images must be 266dpi and cmyk, not rgb color space or lo res.

Native files: (i.e Illustrator, Photoshop) All fonts must be converted to outlines,
Otherwise provide both screen & printer fonts. No jpeg or gif images at 72 dpi.

Color:
All color should be cmyk. Files containing rgb color will be returned. PMS color should be converted. If you wish to run PMS color as a spot, there will be additional charges. Please consult the rate card for details.

Images:
Images provided should be 266-300 dpi, cmyk color in .eps or tiff format.
Jpegs & gifs are unacceptable for printing.

Proofs:
SWOP-certified proof should follow/accompany material delivery. Publisher cannot guarantee color unless accompanied by a SWOP-certified proof. Laser proofs are acceptable for position only.

Delivery Method:
FTP is available. Use a compression program such as Stuff It, or Zip to post to the Magazine Ads folder. Label file: FExx(month)xx(year)_advertiser name.sit.
Contact Laura Avello for ftp access info at lavello@FinancialExecutives.org or 973.765.1030

Mail files on a CD: FEI, Ad Materials Dept., 200 Campus Drive, Florham Park, NJ 07932

page dimensions

Spread	16.25" x 10.875"
Page	8.125 x 10.875 (add .125 for bleed)

2/3 vertical	4.5 x 9.5
2/3 vertical bleed	5.2 x 11.25

1/2	7 x 4.7
1/2 bleed	8.354 x 5.4

1/3	2 x 9.5
1/3 bleed	2.3 x 11.25

1/6	2 x 4

Ad Space Dimensions (.pdf)
Mechanical Requirements

Metrics That Matter

A 10-year study from Readex Research suggests that where an ad is placed, aside from sought-after cover-position ads, bears little on its effectiveness. Right-page ad placement was just three percentage points higher in total readership scores vs. left page. Similarly, just a two percent differential exists between ads placed in the first third and the last third of a publication. And the study shows a mere three-point drop in reader traffic numbers from the front to the back of a publication. Many of the findings confirm accepted dogma: Spread ads work better than single pages and four-color works better than black and white for awareness and readership.
-- Folio, January 2005

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