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Welcome to Financial Executives International, the preeminent association for CFOs and other senior finance executives. FEI provides
networking, advocacy and timely updates and CPE on financial management and reporting; Sarbanes-Oxley Act compliance; regulatory updates
from the SEC, FASB, PCAOB and IASB; as well as career management and executive-level and other finance & accounting jobs.
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financial executive magazine: circulation

Circulation:

18,000

Readership:

24,000

Publisher:

Financial Executives International

Years in Publication:

72

Job Titles of Readers:

Chairman of the Board, CEO, President, COO, Owner, Partner, CFO or equivalent, Executive Vice President, Senior Vice President, VP-Finance, Treasurer, Controller, CIO/IS Director, Manager, Others

Readers' responsibilities:
(20% - 72% of readers)

Bank relations, cash management, corporate accounting and financial administration, corporate investments, corporate tax, credit/collection services, employee benefits, external financial reporting, external financing/banking relations, foreign exchange, insurance, internal financial reporting, international financial management investment/merchant bank relations, investor relations, mergers and acquisitions, MIS/EDP, pension fund management, purchasing and procurement, real estate management, risk management, strategic planning.


Metrics That Matter

A 10-year study from Readex Research suggests that where an ad is placed, aside from sought-after cover-position ads, bears little on its effectiveness. Right-page ad placement was just three percentage points higher in total readership scores vs. left page. Similarly, just a two percent differential exists between ads placed in the first third and the last third of a publication. And the study shows a mere three-point drop in reader traffic numbers from the front to the back of a publication. Many of the findings confirm accepted dogma: Spread ads work better than single pages and four-color works better than black and white for awareness and readership.
-- Folio, January 2005

networking, knowledge, advocacy & leadership